Motorized Horse Wheels

Let me share one of our challenges. It is sometimes difficult to explain what we’re selling. That’s not because we don’t know what we’re selling, we have a small catalog. We have difficulty explaining what we’re selling because we fall into the trap of trying to explain what we’re selling by analogizing to the products that came before them. But we know this doesn’t always work. It makes me wonder how car salespeople explained the automobile to people who had only known the horse and buggy. Especially, if say you had the extra challenge of trying to sell an automobile without an automobile in front of you. The conversation might start out as, “Well you know your horse, well this is like a horse but where the legs go, we’ve got wheels and you don’t feed it hay you need to feed it gasoline or electricity.”  Thanks to AI image generator DallE 2 we can visualize the picture someone might have had floating around their brain at the description of this never-before-seen automobile. Eh, not exactly what the auto dealership is selling. So how long does it take to get the right picture? For us, often a while. 

We suffer from the same challenge as the auto salesperson at times. But we don’t get discouraged because we know if we can get past the word jumble, we can get that light bulb turned on. Once the light bulb is on and we see a familiar rising smile we know we’ve made it. It’s the awareness of how much potential our products have to make an improvement in your work. 

With our tools our customers become innovators in their own space, they build off our unique hardware stack. The UPASv2+ is a sampling pump with super accurate volumetric flow for capturing physical samples on air sampling filters AND a direct read optical particulate matter sensor AND a nine-axis accelerometer AND a CO2 sensor AND a light sensor AND a tVoc sensor AND a NOx sensor AND a temperature, pressure sensing, differential pressure, humidity data logging sensor. That makes for thousands of uses and applications that we’ll never be able to describe completely.

We create tools that are painstakingly engineered combinations of hardware and software. Part of what energizes us is hearing about your creative, never-before achieved work you can accomplish with our tools and only our tools. Would you like to ask someone to wear our device or all but our device pictured above? Our hardware is smaller than most of those individual components. 

So even though your work may be completely new [exposome studies, pollen tracking, PM1, ultrafines, TEM single particle elemental characterization, asthma and COPD environmental triggers, in-home VOCs, wildfire smoke remediations, pesticides transport] there is a good chance we can help you find a unique way to use our tools to accomplish something special.